CSEM has partnered with McDonald’s to activate at several exciting high profile Hollywood events. Activations have included:  a custom McCafe lounge at the 2012 Sundance Festival, multiple Dreamworks Pictures premiers and award shows such as Kid’s Choice & Critics’ Choice. During these events McDonald’s & the CSEM team provide patrons with an array of products from McCafe drinks to complete McDonald’s meals while also promoting the McDonald’s film tie-ins.