Cuties California Mandarins partnered with CSEM for two programs to promote the tasty little citrus fruits to families. First the team hit the road with Cuties and executed several sampling events at various locations in Northern and Southern California in support of the Warren Miller Entertainment Wintervention screening tour. At each stop CSEM entertained the crowds with product trivia, peeling contests and a temporary tattoo station. Participants were given branded premiums, coupons and product samples.
Next up CSEM managed an all ages interactive activation area during Cal South youth soccer tournaments. The CSEM team conducted several fun activities for spectators and players including a soccer kick, banner design area, peeling contests and sampling. The Cuties area provided players and their families fun off the field and a tasty treat in between games.