After several years of building tent based sampling footprints for McDonald’s we were tasked with creating the first proprietary McDonald’s French Fry Truck. A hit since their debut in 2016 the “Fry Truck” has been the focal point at hundreds of events and has since branched out its sampling capabilities to a wider variety of products from Buttermilk Chicken Tenders to the new Donut Sticks. The truck is also utilized for other marketing and product launch initiatives for the brand.