Wonderful Pistachios first hired CSEM in 2010. Since then we have continued to execute multiple sampling programs across the country. The largest program we created was in the summer of 2011 when we were asked to manage the activation for the first ever Wonderful Pistachios 400 Nascar Race in Richmond, Virginia. This large scale activation and sponsorship included a 120×50 activation area that included: sampling, custom lounge area, branded carnival games and celebrity autograph signing sessions.
CSEM continues to work with Wonderful Pistachios on multiple national programs including sampling activations for multiple Major League Baseball sponsorships, The Harlem Globetrotters, national cycling events and store grand openings. Event activities include: sampling, distribution of product information, name generation, sweepstakes and games.