In the summer of 2010 Zynga launched their tie-in with 7-11 stores across the country to promote ‘their online games. Through the promotion consumers purchased products: such as 7-11 Big Gulps and received prize codes for use on the Zynga website. As part of the launch Center Stage coordinated, managed and helped design six simultaneous experiential activations in the key markets of LA, San Francisco, NYC, Chicago, Dallas & Denver. The onsite activities promoted core Zynga games: such as FarmVille, Mafia Wars and YoVille. Center Stage staff managed all aspects of consumer activities including logistics, asset design, staffing, activations & coordination of media partners.